Post by account_disabled on Dec 31, 2023 22:22:32 GMT -5
The outside, a sponsored link on Google or promoted content on Facebook might seem like a simple task. “You just put a budget on your publications and that's it”, “The advertiser pays and the ad works automatically”: these were some of the ideas I had before diving headlong into creating PPC ads. Now, that landscape has changed, since the creation of PPC campaigns goes beyond creating a post or PPC ad and putting it into circulation on Facebook, Google or any other online platform ; It is an advertising model that requires certain knowledge to obtain excellent results for your business. Infographic of What is PPC and what is it used for.
Below we will explain a little about what PPC is and how you can adopt it in order to boost your brand recognition, obtain new customers and Phone Number List even improve the sales of your products or services. PPC: what it is and how it works If you are familiar with the Internet, then Phone Number List you have already seen countless PPC ads within web pages, search engines, social media platforms, entertainment services, among other sites. It is obvious that companies that promote themselves make an investment to be shown, but did you know that, within their budget, the advertiser considers the money they pay when the user clicks? This is where Pay Per Click or PPC comes in , it is a collection scheme that refers to digital marketing, in which the advertiser makes a payment to advertise within a website , search engines, social networks or any digital platform through PPC ads.
Always with the goal that the investment made provides the greatest number of conversions and Return on Investment (ROI) possible. To measure the success of our PPC campaign, there are various metrics that will show us if we are having positive results or if we have to optimize it to obtain the desired results. However, experts agree that the most important are: Cost Per Click Average Click Rate Acquisition Cost Cost per Click (CPC): The basis of the PPC strategy The Cost Per Click or CPC is one of the main concepts that we have to address when explaining what PPC is. As its name says, it will be the amount that will be paid for each time the user clicks on our ad.
Below we will explain a little about what PPC is and how you can adopt it in order to boost your brand recognition, obtain new customers and Phone Number List even improve the sales of your products or services. PPC: what it is and how it works If you are familiar with the Internet, then Phone Number List you have already seen countless PPC ads within web pages, search engines, social media platforms, entertainment services, among other sites. It is obvious that companies that promote themselves make an investment to be shown, but did you know that, within their budget, the advertiser considers the money they pay when the user clicks? This is where Pay Per Click or PPC comes in , it is a collection scheme that refers to digital marketing, in which the advertiser makes a payment to advertise within a website , search engines, social networks or any digital platform through PPC ads.
Always with the goal that the investment made provides the greatest number of conversions and Return on Investment (ROI) possible. To measure the success of our PPC campaign, there are various metrics that will show us if we are having positive results or if we have to optimize it to obtain the desired results. However, experts agree that the most important are: Cost Per Click Average Click Rate Acquisition Cost Cost per Click (CPC): The basis of the PPC strategy The Cost Per Click or CPC is one of the main concepts that we have to address when explaining what PPC is. As its name says, it will be the amount that will be paid for each time the user clicks on our ad.